“Personal branding” is the latest buzzword. It’s a topic that cuts across a number of career management areas. The concept can be extremely helpful, but the language leaves many people feeling that there’s a big mystery out there about how to be successful. Let’s demystify it!
There are products, and there are brands. What’s the difference? [...]

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Personal Branding can be a powerful tool for success. If you are marketing yourself or your professional services, a strong personal brand will draw people and opportunities to you like a magnet.
Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about.
Branding is not just about you being better [...]

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“If no one is sold on you, no one will buy from you”
Olatunji Ladi Adejumo
Welcome to the world of personal branding.
This is the era of the brand. A lot is said about product and corporate branding but human beings are part of the interface between brands and the product or company. The inescapable result of [...]

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