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	<title>Orlando Professional &#38; Personal Branding &#187; Brand Construction in 4 Easy Steps</title>
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	<description>Professional and personal branding defines you to the world market. It is a process wherein people and their career are marked as brands.</description>
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		<title>Solid Brand Construction in 4 Easy Steps</title>
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		<pubDate>Wed, 24 Feb 2010 05:35:43 +0000</pubDate>
		<dc:creator>Professional Branding</dc:creator>
				<category><![CDATA[Brand Construction in 4 Easy Steps]]></category>
		<category><![CDATA[Brand in 4 Easy Steps]]></category>

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What is branding?
Branding is a set of qualities and characteristics that are associated with a person, product, company, or organization. Successful brands rarely have negative associations; brands with negative associations are rarely successful.
What does branding have to do with you?
In a word: everything. We all have a personal brand (whether or not we are aware [...]]]></description>
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