When reading newspapers and periodicals, listening to media interviews on the radio, watching guest appearances on the TV and seeing who gets the speaking invitations you’ll notice that it is usually those professionals who have positioned themselves as innovators and thought leaders through a carefully managed personal branding campaign. Well, that saying couldn”t be more [...]

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“Personal branding” is the latest buzzword. It’s a topic that cuts across a number of career management areas. The concept can be extremely helpful, but the language leaves many people feeling that there’s a big mystery out there about how to be successful. Let’s demystify it!
There are products, and there are brands. What’s the difference? [...]

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