Tell me the first thing that comes to your mind when you I say Nike. “Just do it!”  How about when I say “Coca-Cola”?  “Red”

Those are just two examples of the way those corporate giants made you associate simple words or colors to their name.

Apparently Santa Clause lost his well known color red to Coca Cola. That’s because he doesn’t do or care much about his “business”.  I guess he knows we’ll never forget him come Christmas time anyway.

But you on the other hand, you will be forgotten, unless you are a famous legend that I don’t know about. So, what do we do to stay on people’s minds all the time and therefore make our Internet Marketing Business successful?

Simple. We need to brand ourselves. We have to have our own personal branding that people will remember. And it can’t be just anything. It has to be related to what exactly you do, but in a clever way, so people notice, or hear it, smile and say “how clever is that!” and once you get a reaction like that you will always be remembered. It’s like interactive learning – much more successful than passive memorization.

So, think about a color, a saying, a smart way to name your Internet Marketing Campaign or company. Be creative and then stick with it. Don’t change it in the middle of the process. You saw what happened to the big giants like Coca-Cola when they tried to change their look and taste. They were rejected, pushed to the side by their dozens of millions of fans, so they paid a lot of money to learn that lesson. Let’s learn from their mistake as well as from their success stories.

Now, don’t fall into the perfectionist trap and delay starting your business because you can’t think of just the right name, or quote or color or whatever it might be that you want yourself to be definite by.

1. The moment is now! Bring your closest friends together, your family, your neighbors and whomever else you want – Santa Clause is busy, sorry – and brainstorm it. Sleep on it and then make the decision and go with it. “Just do it!”

Paul Hemmant is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Paul and his team have assisted a significant number of people in generating profits that exceed $250K or more in their first year. For more information and to contact Paul, visit: http://www.paulhemmant.com/?t=Art